Soulmates Never Die

The number of ‘likes’ something has on Facebook is usually a good benchmark for how much exposure the act has received. Of course there are lots of artists for which this isn’t true, sometimes you get those acts that have amassed well over 20,000 playing f*cking awful music but look good in a pair of skinny jeans and glasses without lens’, other times those who have somehow completed world tours but don’t even know how to log onto Facebook, but generally it’s a fairly good benchmark. Again, though of exposure, not quality.

So here’s how I often gauge it, obviously with the length of the band’s existence a major consideration not accounted for. We’d love to hear your opinions on the subject.

>1000 : Local act, probably mostly from their mates, mums and the guy you’ve always known had a cool taste in music, but never actually spoken to.

>5000 : Developing and doing well for themselves, this is usually where we end up picking up acts, not too big, but have reached enough ears to be *kind of* nationwide.

>15,000 : They most likely have an album out on and have managed a headline tour round the UK and/or have been signed by an indie label, or potentially a sub label of some conglomerate. Here’s looking at you Hideout. Quite a lot of hype.

>25,000 :  Yeah, these guys have been relatively successful within their indie spheres

200,000 +  Only a few years away from some sort of prescription drug habit and/or supermodel wife and ridiculously named child.

Now by no means are they perfect, or even accurate, notches on Facebook’s exposure-ometer, but it would seem kind of fair right?

So, Soulmate Never Die have 148 ‘likes’. What does that mean then? Are they shit? No. Are they ‘hyped’? NO. What it probably means is they haven’t bothered with social media all that much. Still though, even by our standards that’s not a lot of exposure (even if we did hear about them through the constantly hilarious My Band’s Better Than Your Band..)

Everythings pretty lo-fi still, but in ‘Pretty Missiles (Don’t Punch Me)’ there’s a really exciting prospect. In fact the song’s pretty amazing as it is, the hiss of the vocals a welcome feature of this DIY project. And whilst audiophiles and sound engineers would disagree, i’d far rather listen to a song that makes me feel something, than one in which I can appreciate it’s production quality. And for me, that’s my music ‘yard stick’. Not how much exposure a band has had, how good they look in skinny jeans, or how much money has been pumped into their production or press campaign. It’s whether the music makes me feel something. Soulmates Never Die did, I hope you feel it too.

Oh and after all that if you did enjoy it, for Christ’s sake go like him on Facebook.

Soulmates Never Die – Pretty Missiles (Don’t Punch Me)

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