It was way back in June 2010 I emailed Mark Foster of Foster The People for a copy of their brilliant Pumped Up Kicks, followed by writing about them and adding them to our Songs Of 2010. For those of you that need reminding, Foster The People were the Californian alt-pop emergents from the wave of hazy synth pop that littered the blogosphere that summer. From that point till now, a lot has changed for the guys, from headlining spots at Festivals to the massive response to their debut Torches. They took their hazy beginnings in a new pop direction, and wow did they run with it. From the guys with only a mysterious mailing list to their name, to the 2 and a half million Facebook likes they’ve now garnered, it’s safe to say they’ve been a hit. Why is this important you ask? We reckon The Neighbourhood are the next Foster The People, and we’ll tell you why.
The fact they are both from California and rely on a ambient productive quality to form their sound formed the primary parallel’s we found between the two artists. From there, you have the obvious talent of both parties, and the overwhelmingly infectious quality of both their lead tracks. The comparisons continued with the nature in which these tracks were released and received, ‘Sweater Weather’ the mysterious ‘Neighbourhood’ has only been out a month and already it’s picked up over 130,000 hits on YouTube. That might not always be an indicator of quality, but in this case it most definitely is.
The comparisons could probably continue. From their juxtaposed new age/retro aesthetic right through to the subversive sociological undertones of their names ‘Foster The PEOPLE‘ and The Neighborhood.. No? And even into their initial marketing campaigns, or apparent lack thereof. Either a regular tool in the PR man’s new digital arsenal, or just blind luck, no one is quite sure. The Neighborhood certainly aren’t a Foster The People re run though, the music these guys make are most certainly their own, yet also a product of the current musical trends. In a sense though, that’s exactly the reason the two groups are so familiar. If Foster The People emerged from the hazy summer of 2010, then The Neighbourhood most certainly fit the moody, considered alt-pop of late 2011, early 2012. Before you ask, no, this assumption isn’t purely based on the grandfather clock soundbite that begins their other track Female Robbery, much like Lana Del Ray’s massive Video Games.
Anyway, it doesn’t really matter how much we are betting the Neigbourhood are going to be successful, nor the perhaps tenuous parallels we’re drawing with Foster The People’s rise to fame 2 years before them. Let it just be known that these guys are a tantalising prospect. Their clever production and hip hop influenced vocal styles have had us aflutter since we first heard them. We hope you feel the same way.
The Neigbourhood – Sweater Weather
The Neigbourhood – Female Robbery